Norwich Research Park has today unveiled its newly refreshed website, marking a significant step forward in its digital presence. The new design will enhance its visual appeal and improve accessibility. This update not only reflects the Park’s modernised brand identity but also offers a more welcoming and improved user experience that clearly caters for all visitors specifically scientists, researchers, entrepreneurs, business leaders, investors and stakeholders in the region.
Featuring many of the people that work across the campus on its home page video montage, the website focuses on showcasing Norwich Research Park’s commitment to facilitating the best in innovation, community and excellence in its ecosystem.
Andrea Smith, Head of Marketing of Anglia Innovation Partnership, commented: “Our refreshed website is more than a new look; it’s about offering a true reflection to the outside world of the ground-breaking discovery research and innovative new businesses that we are home to.
“We have a number of key audiences that need to know what we are building here at Norwich Research Park so we have conscientiously rewired the navigation, renewed the content and provided clear user journeys so that visitors can find what they want and who they need to contact quickly and with minimum fuss.
“We are very pleased with the outcome and believe the new design will give visitors a real sense of who we are, what we do and how we do it; in essence what make our campus ecosystem so special.”
One of the key sections of the site to get an upgrade is the New accommodation page which features a time-lapse and drone footage film of the new Hawkmoth Building, currently under construction. Due for completion in January 2027, it will provide 63,000 sq. ft. of laboratory and office accommodation designed to support growing companies in the agri-food, health and environment sectors. Not only does the page provide full technical details of the building, it also enables visitors to download the promotional brochure.
Roz Bird, CEO of Anglia Innovation Partnership, said “We have approached this website refresh with a very clear goal in mind – to make it quick and easy for visitors to find the information they need and to present it in a way that highlights the many benefits Norwich Research Park offers to scientists, businesses, academics, researchers, students and the general public. As our shop window to the rest of the world, I believe this new iteration will help enormously to grow awareness and understanding of why Norwich Research Park is not only a national asset but also an important international location for innovation in agri-biotech, food biotech, medtech and industrial biotech.”
Watch our newly commissioned promotional video which showcases our collaborative ecosystem and the breadth and depth of scientific activity taking place across the campus (*tip, make sure you have the volume on when watching!)
